Hello, I’m Seana
I am a dual-qualified and accredited coach-therapist and I’ve discovered that my blended ‘Therapeutic Coaching’ approach provides the all-round support that my clients need to navigate life, career and leadership.
I’m passionate about helping to create a future where women of all ages, especially those in midlife, feel a strong sense of purpose and are living the lives that they want.
I also love to work holistically with women leaders and entrepreneurs who want to be supported as whole person for life, career and well-being.
I am a midlife woman myself and over the last 10 years I have, step by step, created a career that I love and finally feels like an authentic reflection of who I am and what is important to me.
Along the way I have experienced the highs of being proud of what I was achieving, the lows of confidence dips and imposter thoughts, the transition to being a mum and the huge challenge of juggling family life and keeping my career going so that I felt my own sense of purpose, direction and fulfilment.
After university, I started my career at P&G in the Consumer & Market Knowledge department and just getting my first lanyard and walking through the door felt like a huge achievement for me as the first person in my family to work in the world of business. I had always believed in a meritocracy, if you work hard at school, you get good grades, then you get into a good university and if you keep working hard and you’ll get a good job after university. So far so good.
What I had no idea about was that once you got that good job, it wasn’t enough to be working hard. You also needed to be confident to speak up, to make your work visible, to network and create relationships, all of which felt daunting to me as an introvert. I could see peers (especially male peers) thriving in this environment and thought I just wasn’t a good fit. A few years in, I was ready to leave but I was lucky to get a new manager who was also a brilliant coach. She normalised my challenges and coached me to develop strategies to overcome my fears and limiting beliefs, speak up more in meetings and make my work more visible. With her support I started to enjoy my work more and to grow and progress up the corporate ladder into leadership roles. Once I had experienced the power of this kind of coaching support, it became something I made sure I provided for my own team.
Some years later I became a mum, which was the hardest and best thing I had done in my life so far. Towards the end of my maternity leave, I had no idea how I going to manage to continue to be a mum and go back to work. I’d worked so hard to get to where I was in my career so far and still felt very ambitious and yet, I felt guilty at the thought of leaving my baby with a stranger. I didn’t realise how normal this push and pull feeling was. I know I would have benefited from having a coach to support me through this time of changing identity and to consider what I needed for a successful return to work in the short term and how I would juggle my new role and identity as a mum with my role as a professional and keep my career on track for the long run.
I did return to work and was fortunate to have a part-time working arrangement agreed. But the cost of this was a less challenging role and a slowing down of my career progression. Later, as a mum of three, I got to a moment when I could no longer make a corporate life with global travel work for me and my family, so I made the difficult decision to put my career on hold until my youngest was at school. Leaving felt like the right thing for my family but I felt I had lost a part of me and lacked purpose and direction. I look back and wonder if this could have been different with the right support. Could I have found a way to navigate through this time without leaving?
I started to do some freelance strategic consultancy projects which I enjoyed and engaged the problem-solving part of my brain, but I didn’t feel any sense of progression and felt I needed more than this. I was working remotely most of the time and I had lost the part of my job that I loved the most – coaching and developing people and teams.
I had no idea how to pick it back up again in a way that worked for my family too and even whether I wanted to go back to the same type of job or something different. I embarked on my own journey of self-discovery with a coach to work out who I am, what really matters to me and what I want to do with my life. I took my first small step forward in 2015 by signing up to a 7-week counselling skills course. On this course I met an amazing group of women, who are still my friends today. It was a breath of fresh air to bring my full authentic self to something professional after a corporate life where I had learned to put forward a certain version of me.
Since then, I’ve become a qualified counsellor, a qualified coach and I have created my own therapeutic coaching business to support women. This is alongside doing leadership training for women and continuing with strategic consultancy projects. I am doing a job that I love and helping other women find their path forward or feel well supported with life, career and leadership. I feel a deep sense of purpose and energised for what each day brings.
My experience beyond coaching
I have 17 years experience in leadership roles at Procter & Gamble and for the last 13 years I have been working as a Strategy and Capability consultant for global FMCG clients including PepsiCo, Nestle, Mars, JDE and Mondelez.
My Learning & Development journey started at P&G with a secondment role in HR. Since leaving P&G I have designed and delivered capability building projects for global FMCG clients and most recently have been part of the team designing and delivering the successful and ongoing Women in Data Leadership Equity Accelerator Programme (LEAP) for women in the Data, AI and Tech sector who want to take the leap from middle management roles into senior leadership roles. I love my work with the LEAP programme because I am passionate about gender equity and supporting women to reach their full potential.
My Coaching Values
Authenticity
I bring my authentic self to all the work that I do, and I provide a safe space where you can discover and embrace your authentic self too.
Empathy
I will be by your side for your journey. An important part of my work as your coach is to put myself in your shoes and share back what I am hearing, seeing and sensing from you.
Equality
We are equal partners in our coaching relationship. I am also passionate about playing my part in creating a world with gender equity.
Making a Difference
I really want to help other women find their way forward to a life that is purposeful and fulfilling.
Growth
I provide a space where women can find personal discovery and growth, I also strive for constant growth and improvement for myself.
Belonging
I will create a space where you can relax, belong and feel safe to reflect and recharge.
Safety
I create a non-judgmental safe space, a relationship based on trust and confidentiality.
Curiosity
I will be curious with you as we work together to do your personal discovery and to uncover any self-limiting beliefs that may be holding you back.
Set up a free discovery call to find out more about working with me
My Qualifications
BSc (Hons) Managerial & Administrative Studies – Aston University Business School
Level 4 CPCAB Diploma in Therapeutic Counselling - Guildford College of Further & Higher Education
Level 7 Post-Graduate Advanced Diploma Senior Practitioner in Coaching - Therapist to Coach
Online and Telephone Counselling Certificate - Counselling Tutor
Maternity Coaching certificate - The Maternity Coach
My Accreditations
EMCC (European Mentoring and Coaching Council) - Accredited Senior Coach Practitioner
BACP (British Association of Counselling and Psychotherapy) - Accredited member